INFLUENCER MARKETING- A DATA DRIVEN APPROACH OF TRENDS AND STRUCTURES
Keywords:
Data driven review, Influencer marketing analytics, RAbstract
The paper looks at a data driven approach to analyzing the trends wen influencer marketing. Who are the top authors, what are they talking about? What kind of approach is being taken by the paper’s wen terms of methodology and if the key tenets of answering how to recruit the right influencers or find the correct influencer – brand –fit can be achieved today.
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Published
2024-01-31
How to Cite
Arpita Patnaik and Merlin Nandy. (2024). INFLUENCER MARKETING- A DATA DRIVEN APPROACH OF TRENDS AND STRUCTURES. International Journal of Advances in Soft Computing and Intelligent Systems (IJASCIS), 3(1), 65–79. Retrieved from https://sciencetransactions.com/index.php/ijascis/article/view/27
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