INFLUENCER MARKETING- A DATA DRIVEN APPROACH OF TRENDS AND STRUCTURES

Authors

  • Arpita Patnaik and Merlin Nandy

Keywords:

Data driven review, Influencer marketing analytics, R

Abstract

The paper looks at a data driven approach to analyzing the trends wen influencer marketing. Who are the top authors, what are they talking about? What kind of approach is being taken by the paper’s wen terms of methodology and if the key tenets of answering how to recruit the right influencers or find the correct influencer – brand –fit can be achieved today.

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Published

2024-01-31

How to Cite

Arpita Patnaik and Merlin Nandy. (2024). INFLUENCER MARKETING- A DATA DRIVEN APPROACH OF TRENDS AND STRUCTURES. International Journal of Advances in Soft Computing and Intelligent Systems (IJASCIS), 3(1), 65–79. Retrieved from https://sciencetransactions.com/index.php/ijascis/article/view/27

Issue

Vol. 3 No. 1 (2024): 2024 [Vol 3 Issue 1]

Section

Articles